The perspective of Pakistan about beauty products.

In the perspective of Pakistan, it seems that beauty products ads have a positive impact on the young girls. In this age, the media is growing fast and in return people are responding and changing their life style, attitude, behavior and religious value. Media channels are full of beauty ads like whitening soaps, hair shampoo, and facial lotions etc. but most products are misleading or dishonesty. At university level, young girls want to changes their life style to become professional. They try to adopt the western culture and use the beauty products to change their personality and Physical appearance .this awareness of   young girls has become the weak point of them, now days every business of beauty products make advertising keep in mind the young girl towards beauty Products. awareness and use the misleading practices in their demand.

According to Darwinian approaches “posit that features of beautiful faces are important biological signals of friend value that motivate behavior in others, and have identified features such as awareness, symmetry and sexual dimorphism as key contributors to female facial beauty. It is less clear what visual facial attributes lead to quick judgments of trustworthiness, competence, and likeability from the face. Although the ‘‘beauty halo’’ may provide a partial explanation, it is likely that cues from facial expressions (real or mimicked by the contours of natural features), and facial irresponsibility or maturity are important drivers, the first signaling friendly or hostile intent (positive emotion or anger), and the latter, the perceived ability to carry out one’s intentions. All such facial judgments occur quickly, reliably, and change little with inspection time, suggesting that they are effortless and automatic.”