Cosmetic:

The starting point of this study, cosmetics was largely the purview of upper class at court Culture.  Perfume, wigs and cosmetics formed part of the uniform of court without which one could not be admitted into that rarified society. Women outside of those social circles prepared their own personal care. Products which did not look like those used by elites. But the end of the eighteenth century saw entrepreneurs pushing women to buy commercial beauty goods, labeling them more hygienic and more fashionable than domestic ones. Further, the dropping prices of such goods made them accessible to all women rich and poor alike. By the time of the French Revolution, women from all social classes were using face paint to enhance their appearances.

This move toward embracing the medicinal qualities of cosmetics strongly shaped their use and marketing in the nineteenth century. Advertising campaigns embraced the safety and healthfulness of makeup. Further, this scientific approach to selling cosmetics allowed manufactures to appeal to men as well fell away, as fashion at the end of the eighteenth century and during the French Revolution called for unadorned, natural masculinity. But while men banished paint and powder from their toilettes, male fashions increasingly emphasized lush, long hairstyle than many men could not achieve naturally.