Physical appearance of human being.

Human behavior and its peculiar self-consciousness towards a still vague term like “beauty” have always been conspicuously seen throughout the very history of civilizations. it’s a self evident truth especially in modern history; cosmetics especially beauty oriented products have always remained the cynosure of female gender.Now a days many women and young girls are more interest towards beauty products for looking good appearance. So Look good to feel good a woman's outward appearance has a direct effect on women's self-worth. The time and effort women invest in them has paid off considering the globally high level of self esteem. However, confidence does vary by country and region. 

Physical attractiveness is associated with a number of positive outcomes, including employment benefits such as hiring, wages, and promotion, and is correlated with social and personal rewards such as work satisfaction, positive perceptions of others, and higher self-esteem. As a result, individuals perform various forms of beauty work, thus reproducing and strengthening a social system that privileges youth and attractiveness. In Human Resource management human first impressions based on facial appearance occur automatically, are difficult to overcome, and impact decision making. The strong motivational influence of facial beauty has been shown in studies of labor markets suggesting that there is a ’’beauty premium’’ and ‘‘plainness penalty’’