serve of Sana (2000 )

Acording to serve of sana in 2000 the women in Latin/South/Central America, Turkey Venezuela, China, and the Asia Pacific region are likely to have high self-esteem. Women in North America, Western Europe and Eastern/Central Europe have slightly lower self-esteem, with less than a third reporting high self-worth. In the UK, women tend to have lower self-esteem than their counterparts in Western Europe creation of habit 54% of women globally select the same shades time after time, particularly in North America where 71% of women reported they used the same color cosmetics for a long time. Nearly half the women surveyed would not leave home without applying a dash of color to their face, although 59% do not feel confident in its application and would like professional advice. North American women are most confident in their ability to apply color cosmetics, while Asian girls are least confident. (sana, 2000).